There are many options on what to write here. We could say so many things but we don't want to bore you with the details. For instance, we could tell you that our founder, Bobby, spent 12 months of his life living on a Pacific Island where he sharpened his spear fishing skills (pun intended), swam with the most amazing sea life, and experienced more culture than he has experienced living in the States his whole life. We could also tell you that during his year in the Pacific, Bobby observed the gorgeous octopus in its natural habitat, hence his passion for using the octopus in his designs. But all this, it's just boring and meaningless. We could also tell you that throughout the years Bobby has kept a journal in which he has recorded ideas that have eventually become t-shirts. Again, boring. Oh yeah, we could also mention that Bobby has super natural powers that enable him to bend spoons with his eyeballs. Again, boring....and false. He only wishes. That would be a sweet bar trick. So lets just stay focused on what we are all about.....t-shirts. We like making them. The artwork is an accumalation of life experiences and lessons learned. We hope you enjoy wearing them as much as we enjoy making them =)

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Read more info on the Moral Fabric press page.